PRIVACY POLICY
Last updated: September 2026
Pure Pickleball CIC (“Pure Pickleball”, “Pure”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the rights you have over your personal information.
1. WHO WE ARE
Pure Pickleball CIC is a Community Interest Company registered in England and Wales.
Company name: Pure Pickleball CIC
Company number: [INSERT COMPANY NUMBER]
Registered office: [INSERT REGISTERED OFFICE ADDRESS]
Email: [INSERT PRIVACY/CONTACT EMAIL]
For the purposes of UK data protection law, Pure Pickleball CIC is the data controller for the personal information covered by this policy.
2. INFORMATION WE MAY COLLECT
Depending on how you interact with Pure Pickleball, we may collect information including:
Your name
Email address
Telephone number
Booking and attendance information
Membership information
Payment and transaction information
Emergency contact information where appropriate
Information you provide when contacting us
Information relating to competitions, leagues and events
School, organisation or employer details where relevant
Marketing preferences
Website usage and technical information
Photographs or video where appropriate
Any other information you choose to provide to us
Where we provide activities for children, we may also need to collect limited information about the child and their parent or guardian where this is necessary to safely administer their participation.
We will only collect information that is reasonably necessary for the activity or service being provided.
3. HOW WE COLLECT INFORMATION
We may collect personal information when you:
Book a session, court, programme or event
Create an account with our booking provider
Become a member
Join a league, competition or tournament
Register a child for an activity
Complete a contact or enquiry form
Contact us by email, telephone, WhatsApp or social media
Subscribe to communications
Attend one of our activities or events
Participate in one of our schools or community programmes
Visit or interact with our website
Complete a survey, feedback form or competition
We may also receive information from third-party platforms we use to operate Pure Pickleball where you have provided your information through those services.
4. HOW WE USE YOUR INFORMATION
We may use personal information to:
Manage bookings and attendance
Provide pickleball sessions, coaching, leagues and events
Administer memberships
Process payments and refunds
Communicate important information about your booking
Respond to enquiries
Manage competitions and results
Operate youth and community programmes
Deliver school programmes
Maintain appropriate safeguarding and safety records
Improve our activities and services
Understand how our website and services are being used
Send marketing communications where permitted
Promote Pure Pickleball and our activities where appropriate
Meet our legal, regulatory, insurance and accounting obligations
Protect the safety and legitimate interests of our participants, staff and organisation
We will not use your personal information for purposes that are incompatible with the reason it was originally collected unless permitted by law.
5. OUR LAWFUL BASIS FOR USING YOUR INFORMATION
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to provide a service you have booked or purchased.
Legitimate interests – where using information is reasonably necessary to operate, improve or protect Pure Pickleball and those interests do not override your rights.
Consent – where you have actively agreed to a particular use of your information.
Legal obligation – where we are required to process or retain information by law.
Vital interests – in exceptional circumstances where information is necessary to protect someone's life.
Where we rely on consent, you can withdraw that consent at any time.
6. CHILDREN'S INFORMATION
Some Pure Pickleball activities are specifically designed for children and young people.
Where appropriate, bookings and registrations for children should be completed by a parent, guardian, school or other responsible organisation.
We may collect information necessary to administer the child's participation safely, including their name, age, emergency contact details and other relevant information.
We take additional care when handling children's personal information and do not knowingly use children's personal information for inappropriate marketing purposes.
7. PAYMENTS
Payments may be processed through third-party payment providers.
Pure Pickleball does not normally receive or store your complete debit or credit card details. Payment providers process this information securely in accordance with their own privacy and security policies.
We may retain transaction information such as the amount paid, date, booking reference and payment status for administration, accounting and legal purposes.
8. BOOKING SYSTEMS AND OTHER SERVICE PROVIDERS
We use third-party services to help operate Pure Pickleball. These may include providers of:
Website hosting
Online booking systems
Payment processing
Email services
Cloud storage
Accounting
Analytics
Forms and surveys
Marketing and communications
These organisations may process personal information on our behalf or act as independent data controllers depending on the service being provided.
We only use providers where we consider appropriate safeguards to be in place.
9. WEBSITE, COOKIES AND ANALYTICS
Our website may use cookies and similar technologies.
Cookies can be used to:
Make the website function correctly
Remember preferences
Understand how visitors use the website
Measure website performance
Support security
Improve our website and marketing
Some cookies are necessary for the website to operate. Others, including certain analytics or marketing cookies, may require your consent.
Further information can be found in our Cookie Policy and through the cookie settings available on our website.
10. MARKETING COMMUNICATIONS
Where permitted by law, we may contact you with relevant information about Pure Pickleball, including sessions, events, programmes, competitions and news.
Where consent is required, we will ask for it.
You can unsubscribe from marketing emails at any time by using the unsubscribe option provided or by contacting us.
Service communications relating to an existing booking, membership, event or other service are not marketing messages and may still be sent where necessary.
11. WHATSAPP AND SOCIAL MEDIA
Pure Pickleball may use WhatsApp and social media platforms to communicate with players and our wider community.
Information you share through these platforms may also be processed by the platform provider under its own privacy terms.
Participation in optional WhatsApp communities or groups is voluntary.
Please remember that information you post in a group may be visible to other members of that group.
12. PHOTOGRAPHY AND VIDEO
We may take photographs or video at Pure Pickleball sessions, competitions and events for purposes including celebrating participation, reporting on our activities and promoting Pure Pickleball.
Where consent is required, particularly in relation to children, we will seek appropriate permission.
If you have concerns about photography or video at an activity, please speak to a member of the Pure team.
13. WHO WE SHARE INFORMATION WITH
We do not sell personal information.
We may share information where necessary with trusted organisations that help us operate, such as:
Booking providers
Payment processors
Website and technology providers
Professional advisers
Accountants
Insurers
Coaches and authorised staff
Schools or partner organisations where appropriate
Regulators, authorities or law enforcement where legally required
We only share information that is reasonably necessary for the relevant purpose.
14. INTERNATIONAL DATA TRANSFERS
Some technology providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by UK data protection law.
15. HOW LONG WE KEEP INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, safeguarding, insurance and reporting requirements.
Different types of information may therefore be retained for different periods.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
16. HOW WE PROTECT YOUR INFORMATION
We take reasonable organisational and technical measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
Access to personal information is limited to people and service providers who reasonably need it to carry out their role.
No online system can be guaranteed to be completely secure, but we take data protection seriously and review our practices as Pure Pickleball develops.
17. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law may give you the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete certain personal information
Ask us to restrict how information is used
Object to certain types of processing
Request transfer of certain information
Withdraw consent where processing relies on consent
Object to direct marketing
These rights are not absolute and may depend on the circumstances and the lawful basis on which we hold the information.
To exercise your rights, contact us using the details below.
We may need to verify your identity before responding to a request.
18. COMPLAINTS
If you have a concern about how Pure Pickleball handles your personal information, please contact us first so that we have an opportunity to address it.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
19. THIRD-PARTY LINKS
Our website may contain links to other websites or services.
We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information before providing personal information.
20. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or how Pure Pickleball operates.
The latest version will always be published on our website with the date it was last updated.
21. CONTACT US
If you have questions about this Privacy Policy, how we use your information or your data protection rights, contact:
Pure Pickleball CIC
Valentine Building, Health Science Campus, Crewe Green Road, Crewe, Cheshire, CW15DP
Email: play@pure-pickleball.club